Customer Journey Map Π½Π° Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ. ΠΡΠΎ Π΄Π΅Π»Π°Π» ΠΏΠΎΡ
ΠΎΠΆΠ΅Π΅ Π½Π° ΠΏΡΠΈΠΌΠ΅ΡΡ Π²ΠΎ Π²Π»ΠΎΠΆΠ΅Π½ΠΈΠΈ. ΠΡΠΆΠ½Π° Π²ΠΈΠ·ΡΠ°Π»ΠΈΠ·Π°ΡΠΈΡ ΠΈ ΠΎΡΠ½ΠΎΠ²Π½ΡΠ΅ Π²Π΅Ρ
ΠΈ ΠΏΠ»Π°Π½Π° Π΄Π΅ΠΉΡΡΠ²ΠΈΠΉ. ΠΡΠΆΠ½Π° ΠΏΠΎΡ
ΠΎΠΆΠ°Ρ Π½Π° ΠΏΡΠΈΠΌΠ΅ΡΡ ΠΊΠ°ΡΡΠ° ΠΏΡΡΠΈ ΠΊΠ»ΠΈΠ΅Π½ΡΠ°. ΠΠΎΠ»ΡΡΠ΅ Π²ΡΠ΅Ρ
Π½ΡΠ°Π²ΠΈΡΡΡ ΡΠ²Π΅ΡΠΎΠΊ ΠΈΠ»ΠΈ Π»ΠΈΠ½ΠΈΡ Ρ Π²Π΅Ρ
Π°ΠΌΠΈ Π½Π° Π½Π΅ΠΉ. ΠΠ°Π΄Π°Π½ΠΈΠ΅: Visualize and recommend a merchant lifecycle (customer journey) for the Yandex Food platform based on your experience and ideas. Focus most of the journey on the post-sales process (starting from the day when the merchant(eg. McDonalds,Burger King) has been onboarded and activated as partner on the platform). The journey can include among other things, these points: - Differences in the journey (if any) based on the merchant segmentation - Cadence & opportunities for interactions with merchants for account managers - Merchant training and account performance reviews - Potential marketing activities - Automated communications for the merchants Feel free to complete the task in any of the following tools (Docs, Sheets, Slides, Miro).